| Campaign | Spend | Clicks | Impr. | Conv. | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Direct Checkout | ABF | Search (Conversions) | $221.76 | 217 | 1,296 | 21 | 16.74% | $1.02 | $10.56 |
| Direct Checkout | PMax | $69.26 | 112 | 2,814 | 21 | 3.98% | $0.62 | $3.30 |
| AIA | Search | LEAD FORM | $46.83 | 8 | 112 | 1 | 7.14% | $5.85 | $46.83 |
| Direct Checkout | Search | $45.09 | 6 | 408 | 1 | 1.47% | $7.52 | $45.09 |
| Phone Promo | PMax | $41.66 | 35 | 363 | 7 | 9.64% | $1.19 | $5.95 |
| Phone Promo | Search #2 | $35.16 | 7 | 73 | 1 | 9.59% | $5.02 | $35.16 |
| AIA | PMax #2 | $34.99 | 37 | 323 | 3 | 11.46% | $0.95 | $11.66 |
| Phone Promo | Search | LEAD FORM | $29.42 | 6 | 67 | 2 | 8.96% | $4.90 | $14.71 |
| Total | $524.18 | 428 | 5,456 | 57 | 7.84% | $1.22 | $9.20 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| AIA Full AI test | $2,844.29 | 1,853 | 85,428 | 123 | 2.17% | $1.53 | $23.12 |
| INTERNET AIR BUSINESS - Dynamic | $1,654.37 | 767 | 37,244 | 65 | 2.06% | $2.16 | $25.45 |
| AIA AI test - 2FA | $1,524.44 | 1,021 | 46,354 | 70 | 2.20% | $1.49 | $21.78 |
| [Michael Test] - Dynamic | $407.08 | 129 | 7,221 | 7 | 1.79% | $3.16 | $58.15 |
| AIA Engagement Campaign - Copy | $180.48 | 258 | 11,824 | 44 | 2.18% | $0.70 | $4.10 |
| AIA Engagement Campaign | $176.22 | 186 | 6,891 | 33 | 2.70% | $0.95 | $5.34 |
| AIA: Traffic | $124.37 | 1,011 | 15,228 | 0 | 6.64% | $0.12 | - |
| Retargetting AIA | $71.02 | 53 | 2,109 | 5 | 2.51% | $1.34 | $14.20 |
| Direct Checkout | Sales Campaign [ABF] | $58.01 | 74 | 3,271 | 0 | 2.26% | $0.78 | - |
| Internet Air: Retargeted | $49.12 | 36 | 1,686 | 1 | 2.14% | $1.36 | $49.12 |
| Total | $7,089.40 | 5,388 | 217,256 | 348 | 2.48% | $1.32 | $20.37 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| CELL PHONE PROMO | $1,571.03 | 761 | 33,787 | 81 | 2.25% | $2.06 | $19.40 |
| INTERNET AIR BUSINESS V2 | $993.01 | 500 | 23,129 | 45 | 2.16% | $1.99 | $22.07 |
| Internet Air: Traffic V2 | $173.97 | 1,126 | 25,878 | 0 | 4.35% | $0.15 | - |
| Phone Promo - Traffic V2 | $108.10 | 416 | 19,212 | 0 | 2.17% | $0.26 | - |
| Total | $2,846.11 | 2,803 | 102,006 | 126 | 2.75% | $1.02 | $22.59 |
New ad creatives designed for AT&T Internet Air campaigns.
New ad creatives designed for Cell Phone Promo campaigns.
New ad creatives designed for Ground Fiber campaigns.
New email marketing designs for Ground Fiber promotions.
A new dedicated landing page was built for AT&T Business Fiber direct checkout.
View Landing Page: fiber-sales.com/att-business-fiber →
